SUZUKI SAMURAI: How Fake News Killed Suzuki | Up To Speed

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The Suzuki Samurai (Jimny) was a compact off-roader with a BIG 4x4 punch! What kicked off as one of the most revolutionary all-terrain vehicles, even outselling the Jeep Wrangler two to one in 1987, ended with an unbelievable fraudulent crash lawsuit that killed Suzuki's automotive American dreams. Sharpen your katanas because host James Pumphrey is about to take a stab at one of Suzuki's greatest creations.
►Episode Chapters:
00:00 Introduction
06:23 American Samurai Warrior
10:35 Suzuki Motor Corp Vs. The Consumer Union
15:24 The Last Samurai
Up to Speed is a weekly automotive history show about the best cars, brands, designers, drivers and influencers ever. Host James Pumphrey covers everything from the Toyota Supra to the Chevy El Camino, The VW GTI to the Subaru WRX. The origins of every car will be uncovered to get you Up to Speed!
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Biff Man
Biff Man Vor Stunde
0:45 Are we just gonna ignore the AE86 in the background?
theknarlyboy Vor 6 Stunden
And you wonder why Japan didn’t give America the cool stuff everywhere else got??
Rhys Willemen
Rhys Willemen Vor 10 Stunden
My parents had a series 3 here in nz, awesome little 4x4. Once towed a v8 falcon ute that was towing a j1 Bedford truck on a trailer up their steep gravel driveway because the ute couldn't make it haha.
GCJT1949 Vor 23 Stunden
There were two dealers in Cleveland, OH. They wanted $3,500 OVER sticker. Geoff Who dropped that idea right there.
D͙E͙V͙K͙U͙M͙A͙R͙ Vor Tag
Pumperphy you said maruti instead of maruthi
KS V Vor Tag
The new jimmny is in Kuwait so if you want one just import it from here as the Kuwait us relationship is very strong
Mandy Wood
Mandy Wood Vor Tag
Dude who told you we don't have Jimny's on the road in New Zealand - there are heaps of them on the road we love them. Its a shame you dont have the amazing Suzuki Swift the rest of the world has - not sure what happened for USA to keep them out.
Nicholas Boden
Nicholas Boden Vor Tag
20 to 25 my brain can’t handle all this horsepower baby like why do you need all that horsepower LOL
Markku Pesonen
Markku Pesonen Vor Tag
We have Jimny still in Europe too.
016 FTW
016 FTW Vor Tag
Oh my, people are corrupt fools! Who would have thought?!?!?!?
Rick Hubanks
Rick Hubanks Vor Tag
I had a Suzuki X90 back in 1997. I loved that thing.
Uri Ladror
Uri Ladror Vor Tag
We, the consumers should have sued Consumer Union. We cannot buy a Samurai thanks to their fraud. But until we habve the millions to file the suit, we should refrain from reading the Reports.
nutter butter
nutter butter Vor 2 Tage
The jeep renegade that my dad drives (which is pretty sick) reminds me alot of the jimney
Ask Me
Ask Me Vor 2 Tage
Can fit 6ft4/250lbs(9inch) in to keycar?
Deon Hamilton
Deon Hamilton Vor 2 Tage
you can still buy a new Jimny here in New Zealand, but i own the grand vitara witch i love and have done 400,000+ ks in and still drives like new, only oil changes and for the first time this year i needed a new 60 dollar seal for the front diff, i keep thinking of replacing it but then im like nar i love this car lol
Una Salus Victis
Una Salus Victis Vor 3 Tage
been in and driven these before, never felt unsafe, felt less safe in many modern vehicles infact...
Etek Dav
Etek Dav Vor 3 Tage
I had an 87 and it was really cool, super slow but fun to 4 wheel with the top off.
Imron Fauzan
Imron Fauzan Vor 3 Tage
In Indonesia the 2nd generation called Jimny(4x4) and Katana (4x2).
Ricardo Ellison
Ricardo Ellison Vor 3 Tage
Ever since around 1972 when the Safety Nazis & the tailpipe sniffers got together, the American car industries were set for a slow & agonizing time. Emissions requirements, corporate mileage requirements, crash requirements...& the bloated bureaucracy conspired to wreck everything.
Max Putnam
Max Putnam Vor 4 Tage
that manscaped commercial got me
Rhod Wulf
Rhod Wulf Vor 4 Tage
Excellent video man yes too bad the USA doesn't have it available , in South America there are tons of those, in Venezuela you can see them offroading very often
Chris Dyer
Chris Dyer Vor 4 Tage
You didn’t mention that the Samurai became instantly uninsurable in the U.S. after the Consumer Reports hit job.
Jackson Fuller
Jackson Fuller Vor 4 Tage
Do and up to speed on the Isuzu Rodeo and the two door Amigo. It was also the Honda Passport for a few years
nike Vor 5 Tage
check out lada niva
Ely Serva
Ely Serva Vor 5 Tage
The Toyota Mini Cruiser in the 70s could have given the Jimny a run for the money. It was a good car and was a standard issue for the Philippine military then. It was made by Delta Motors, a Toyota subsidiary in the Philippines. I think they were exported to South America then.
ImThePolice Vor 5 Tage
The tags are remove BEFORE flight, not from flight.
check out their website with their own words. WHAT WE DO "Consumer Reports is an independent, nonprofit member organization that works side by side with consumers for truth, transparency, and fairness in the marketplace." the message is like a wolf in sheep's clothing. google the case you will see how aggressive they were against this tiny and capable g-class. Thanks for this excellent video. 1+ subscriber
John Rutledge
John Rutledge Vor 5 Tage
That's why a friend of mine was in one that rolled over then I guess. Its irresponsible of you to show a title like that. Tons of those things rolled . Maybe if you heavily modified one it would be ok. Still it's super wrong and stupid of you to endanger people by calling the roll over problem false.
Cascito Vor 6 Tage
Ask Indians , how they love it... Even today...
Black Sheep
Black Sheep Vor 7 Tage
I used to own a suzuki Sierra, great little 4x4, i drove the wheels off it never tipped over
345Y Vor 8 Tage
1988 - consumers Union 2020 - game journalists...
Magic ferret515
Magic ferret515 Vor 8 Tage
I want the new vet so bad they look like a suprercar
Kelvin Hill
Kelvin Hill Vor 8 Tage
Here in Australia, they always went under the name “Sierra”. Only the third and fourth generations of them, use the Jimny name here.
Daina C
Daina C Vor 8 Tage
As a New Zealander your “Farm worker 4x4” accent was spot on 😂
Ricaurte Almengor
Ricaurte Almengor Vor 8 Tage
The car its pretty popular in latin America, you dont have to go Indonesia to get one.
no name
no name Vor 8 Tage
I'm pretty sure same fake news hit the Prius.
Krypptoe 2007 Cadillac DTS
Krypptoe 2007 Cadillac DTS Vor 8 Tage
This exact same vehicle my friend is going to drive drunk I go to his window say man what are you doing he says I don’t trust you he put it in reverse starts backing up turns and rolls the truck over!!
Rob Ormiston
Rob Ormiston Vor 9 Tage
If you look up monster Tracker you will see these getting way sideways and they didn't tip over.
dano Vor 9 Tage
thank you from all of us!
Don Tako
Don Tako Vor 9 Tage
I still want one
Alekx Pino
Alekx Pino Vor 9 Tage
Thanks for doing my car for once. I’ve never seen anyone talk about them except special channels that focus on mudding and offroad
Alekx Pino
Alekx Pino Vor 9 Tage
I’m an American with a 98 sidekick JLX
Johnny Mason
Johnny Mason Vor 9 Tage
The Suzuki Samurai would work fine now because of the growing love for SUVs and crossovers these days! I will never consider one unless it has an automatic and legitimate off-road capability!
BASS 4 YOU Vor 10 Tage
Bro Suzuki is actually made in Pakistan not Japan
Mario Gericke
Mario Gericke Vor 11 Tage
South African car market : "Am I a joke to you??" We also have the Jimny😂. Great car for safari as well.
links money
links money Vor 11 Tage
Omy a Massive 25 haha bro ur so funny
godofyouall489 Vor 11 Tage
Dude I had one and I rolled it. I got out rolled it back on the wheels and drove away. Lol. Seriously this happened.
Rambling Man
Rambling Man Vor 11 Tage
This was sold in the UK until there were several roll over accidents involving them. The official Government test centre tested the stability and found that, if cornered at speeds over 30 mph, they had a tenancy to tip over.
Ramkumar Suresh N V
Ramkumar Suresh N V Vor 11 Tage
@16:11 The Gypsy is very popular among the armed forces and local police department who still use in their fleet and is in production for the Indian Army, after it was discontinued. The production of Jimmy was started in this year for export. Hope they sell it here in India.
Monte Glover
Monte Glover Vor 12 Tage
Correct me if I’m wrong didn’t Consumers Report do the same kind of hatchet job to the Dodge Omni?
Russ Fleming
Russ Fleming Vor 12 Tage
how to ruin a good subject by forcing your childish narration.
st1300 Vor 12 Tage
Is it just me or does anyone else think is video is more about the narrator trying to be cutesy than about the topic?
Buck Shot
Buck Shot Vor 13 Tage
It should've been sold like a THAR or RAZR off road only, my nephew rolled six times in his Samurai and nearly died. Not made for American roads, back country n off road its great.
SurviventheOnslaught Vor 13 Tage
im paralyzed from a geo tracker rollover
Dan The Meme Man
Dan The Meme Man Vor 14 Tage
Media types want to be praised and to shower in cheers for brave journalism, making light of the truth, exposing corruption and protecting democracy - and then they do this shit
ethan Vor 15 Tage
Dudes middle name is cobra wth bro that’s dope
Mike H
Mike H Vor 16 Tage
And I don’t know about the testing fraud but these things are a foot more narrow than a wrangler it’s not surprising that they’re easy to roll
Mike H
Mike H Vor 16 Tage
That’s the rig I wanted in the early 90s in high school but my mom said the insurance company said they were too much to insure and dangerous. I see now That I got screwed. I took a damn Honda Civic to my prom
Crow Cross
Crow Cross Vor 16 Tage
Yall should make one about the Suzuki sidekick.
Joe Blow
Joe Blow Vor 16 Tage
I had the last year 1994 Suzuki Samurai and it was a fun vehicle to drive but the biggest complain about it was the short lived engine. Typically the engine would last about 75K miles before wearing out unless you don't abuse it and change oil every 3K to 5K miles, mine lasted over 90K but started to burn oil at 90K which is when i sold it. Other weak areas where rocker panels and lower rear fender well area that rusted even when in 3 season areas that had no snow.
yunk9 Vor 16 Tage
That flex was awesome 😂
407ForRent Vor 17 Tage
Fake news did it again.
Alan Newton
Alan Newton Vor 17 Tage
They are really popular here in Brazil!
urbanman 1
urbanman 1 Vor 17 Tage
Idk how the f can James make every car he talks about seem amazing and he aint even wrong
Nunya Business
Nunya Business Vor 17 Tage
Dang, highly informative. Good video
arvinder singh
arvinder singh Vor 17 Tage
We call them maruti gypsy in india
PstLance Vor 18 Tage
I've got a JB23 (660 cc turbo) here in Japan and its a ripper, and because its a kei (small car) the taxes are low, it s like a big little car.
Eueh Yeusj
Eueh Yeusj Vor 18 Tage
2020 and a similar car- Maruti Suzuki Gypsy is still in active service for the Indian Army. It's dead agile, light weight, easy to work on with low maintenance, has climbed the mountains of Himalayas, to cold deserts in Leh and total burning desert of Rajasthan. It has actually been very reliable too.
sadra zadimani
sadra zadimani Vor 18 Tage
Why some people are *thinking about sinking in sea of money* , instead of making world a *better place* !? How hard can it be!?
muslimslife Vor 19 Tage
it is popular also in the middle east .
Thor _
Thor _ Vor 19 Tage
Someone actually flipped a Suzuki samurai in a roundabout at my hometown. It think they provoke to get the flip. Most people fit them with rims that give it a wider wheelbase. Many new cars can't survive the swedish moose test.
Dre's Racing World OFFICIAL
Dre's Racing World OFFICIAL Vor 19 Tage
There is a lot of Suzukies in JM(Jamaica) so Jimnys are seen, well, depends on what the market imported.
Anush Shetty
Anush Shetty Vor 20 Tage
It looks like Maruti Suzuki Gypsy used Indian Army for many years they don't have any problem and even ordered more even after production stopped
WhiteXBLOX Vor 20 Tage
17:18 I'm so proud hearing my own country in Donut Media XD
Brad Clark
Brad Clark Vor 20 Tage
Buddy of mine died years ago in a Suzuki Samurai roll over on Mountain View Rd. Beamsville Ontario Canada. Although I love the Samurai they are unstable at times.
keegan bulter
keegan bulter Vor 21 Tag
My mate had a 3rd gen, Was slow and terrible at 4x4ing because it could never follow through ruts of 35's. When he got ran up the ass on the road the thing crumpled as well.
VAUXITYIV 124 Vor 21 Tag
So is nobody gonna talk about the initial d reference at 9:48
Jaka Jerenec
Jaka Jerenec Vor 21 Tag
God im not from us im from europe
Slic J
Slic J Vor 21 Tag
Tesla > Corvette. Now they paying you $20K to take their Corvette. LOL at influencers.
Scott Malcolmson
Scott Malcolmson Vor 22 Tage
If you think these trucks are unsafe, go to a mud bog and see who's at the finish line lol I remember seeing a built Yukon with 4 wheel steer, 55" shit kickers stuck in mud up to its doors, snapping winch cables as 5 zukes drive around him like they were on tarmac on the way to pick up their kids from lacrosse hahaha
KJ J Vor 22 Tage
Had great fun driving this baby way back in '85
Patrick Borel
Patrick Borel Vor 22 Tage
Don't forget Europe (uncivilized and wild :-), Jimnys all over the continent, even the LJ80s can still be seen. Mind there was a 80+ hp diesel version available for some time, an absolute killer. Supporting your analysis, not all of them have flipped over.
Wes Johnston
Wes Johnston Vor 22 Tage
I remember those tests... They weighted the outriggers to make it more sensitive to tip. I never knew how many tries it took to flip it however.
1969cmp Vor 22 Tage
....shipping Australia?
Colin Chung
Colin Chung Vor 22 Tage
Suzuki Samurai: Not that dangerous Karen wagon: more dangerous
Jacob Russell
Jacob Russell Vor 22 Tage
I bet jeep had a say in the matter or the guys doing the tests had shares with jeep and wanted to shut suzuki down.
Allistair Trent
Allistair Trent Vor 23 Tage
I had a Samurai in the 80's and it would go through absolutely anything and was impossible to kill. I would totally buy another one if I could. To be fair we did flip it over a couple of times and it just kept on going. It was not until the 3rd time when it went over an embankment after ejecting me and my brother in law that it finally was unrecoverable. Great car.
David Torres
David Torres Vor 23 Tage
Suzuki make wonderful cars. Good quality, Price. I have Suzuki esteem 2002 the best car i have. Sad that they do not sales cars in North America.
Farandy Mizan
Farandy Mizan Vor 23 Tage
Jimmy = Jeep killer
Gen Skylight
Gen Skylight Vor 23 Tage
1:47 and earlier an 86 was spotted
Jesus Castro
Jesus Castro Vor 23 Tage
I remember the samuraif from the late 80's I lived in L.A Easy-E had one. They where very popular. I could not believe the roll over because where I lived the Suz where dropped and had wider tires.
Hanna Vor 23 Tage
I actually own one lol Hello from Sweden :)
Jay Lee
Jay Lee Vor 24 Tage
$2 says Consumer dudes come after you guys and this video...
Siam Simte
Siam Simte Vor 24 Tage
well... i'm glad i own a gypsy (india). yes it's not the best, but it's probably the cheapest and most reliable 4x4 compare to the shitty excuse of an SUV in the Indian market where majority of them don't even have a 4x4 excluding the Thar.
Fazil Ozmen
Fazil Ozmen Vor 24 Tage
This is the best off roader which is sold out since it released. It's sad that the Americans are not able to have one of them.
John Wick
John Wick Vor 24 Tage
who won the corvette??
Titan Redeemer27
Titan Redeemer27 Vor 25 Tage
you guys should make an Up to Speed episode for the Suzuki Vitara
Deueze Vor 25 Tage
I appreciate that james continue some of the story of the jimny despite it being discontinued in the us
Jona Henry
Jona Henry Vor 25 Tage
In Indonesia : Samurais 90's Accords 90's cars And...... MANUAL TRASMISSION. STILL AVAILABLE (Although auto is making it's way, but manual is still a thing here)
Jona Henry
Jona Henry Vor 21 Tag
@Khun Cedric Just some notes : Keep your manuals, and sell them from profit in the next 3 decades.🤔😏
Khun Cedric
Khun Cedric Vor 22 Tage
@Jona Henry Haha yes 💪 I actually love to have an automatic at least one in my garage but it means I had to sell one of my car and I didnt really like to do that now. As you may curious, My 4 cars are 2003 Mitsubishi L300 Diesel, 2009 Mitsubishi Colt T120ss, Both are used to be shop car, 2011 Nissan Livina XV 5 Speed usually my sister drives it but it's listed on my name, and 2013 Kia Picanto as my Daily Driver. I'm always driving my Picanto all around the city with it's zippy 5 Speed, never had any problem. They said that they really tired of their left food when it came on a traffic jam, I dont really think so. Modern Clutch are really light and you dont have to put some gas in order to not stalled it. Anyway, I dont really like driving my Shop's L300 since the clutch is really heavy compared to my picanto 😅, but Man, the Torque of the Diesel is impressive!
Jona Henry
Jona Henry Vor 22 Tage
@Khun Cedric Nice to hear an Indonesian showing up. And you are a-mazing. 4 Cars all manual. It's a novelty having 4 of your cars offered in a manual, considering in the world, autos are more dominating.
Khun Cedric
Khun Cedric Vor 22 Tage
Even in the United States all of the cars you've mentioned are still on the road. It's not a big deal Also, Manual in Indonesia are still a thing like 80% of the car's market. Most of the Automatic buyers are the one who lived in Big City like Jakarta or young woman. As I'm a person who lived in Central Java all of my 4 cars are Manual 😉 Never touched an Automatic, even I dont know how Automatic works like those P R N D 2 L or whatever
Virgo Degan is VocalVirgo
Virgo Degan is VocalVirgo Vor 25 Tage
This truck is not banned, or illegal in the United States. Suzuki stopped selling cars/trucks in the United States in 2012. Therefore, this video that was made in 2020 is irrelevant, misleading and #ClickBait, no matter what year the Samurai stopped being sold. How is the United States banning a model of car whose manufacturer doesn’t even sell in the United States? Maybe if you made this video in the 1980s or 1990s it could be taken more seriously. #FakeNews #RememberRelevance With that said, the Samurai of today, that is sold in so many other markets, is absolutely gorgeous. If Suzuki were to come back to the United States, it would sell like a two dollar hooker. So would the Daihatsu Rocky.
matc 87
matc 87 Vor 25 Tage
had 5 in my time..old boy had 7. classic awesome car in Australia. awesome vid thanks learnt a bit to
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